NorthwestTravelAdvisor.com
Ad Placement Options
Who We Are
NorthwestTravelAdvisor.com reaches residents
of the Great Northwest (WA, OR, ID, MT and BC) most likely to take short vacations and
getaways. Our visitors (many of them regular readers of local newspaper travel sections)
are actively looking for getaway opportunities in the NW and don't mind spending a
substantial amount of money to try new locations or experiences.
We enjoy high rankings on major search engines and the site is also promoted bi-weekly
through travel columns published in NW newspapers reaching millions of readers. In
addition, many of these articles are online at leading newspaper sites and national sites
like TripAdvisor.com. We also promote the site with advertising in such niche publications
as Arthur Frommer's Budget Travel.
Our site focuses on the Great Northwest market -- people who enjoy frequent travel and
can return to visit you again and again. Many advertisers on our flagship site
www.californiaweekend.com, after which our
NW website is modeled, use us to promote more mid-week travel. Clients include top hotels
such as Starwood Hotels, Fairmont Hotels, La Quinta Resort, La Costa Resort, Meadowood, San Diego Marriotts, the Pacifica
Hotel Group, Inns by the Sea, Grand Pacific Resorts, numerous Hilton,
Doubletree and Crowne Plaza hotels plus many independents.
We enjoy a very high renewal rate by our advertisers. One reason our renewals are high is
a practice called "Yield Management." We do not oversell listings and banners
for a given city because we don't want advertising to outdistance the site's ability to
produce results for our advertisers. Therefore, when a city appears to be reaching a
maximum number of advertisers, we will focus our marketing in other areas and allow time
for the site's growing traffic to "catch up".
Property & Attraction Listings
Listing The foundation of a schedule on NorthwestTravelAdvisor.com is a
listing. Like the property listing pictured below, it is included in the Getaway
Machine in "Destinations" under your city and/or region. An annual Listing
is just $299 (that's only 83 cents per day).
(NOTE: With the exception of the Home Page Banner, all banner ads require that you
purchase a listing first.)
Banner Ads
Home Page Sponsor Thirteen (13) banner positions are available on the home
page, and placement is first-come, first-served. Three (3) of the positions are at the upper
right corner of the page, while 10 are at the bottom and categorized by destination city.
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Exclusive Category Sponsor When you go to our Getaway Machine on the
Home Page, you'll see numerous categories to click on . The Exclusive Category Sponsor
allows you to "own" one of those categories. That means when you click on
that category, only your banner ad is present on the questionnaire that appears.
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City Sponsor Under Choose a Destination, when you click on a given city or area, your ad would be one of only three banner ads there as well as in Midweek Bargains, Gas-wise Getaways and City Profiles when that city is selected. The three City Sponsors are also guaranteed the first three listings under the respective city in Choose a Destination.
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Getaway Report Sponsor Be one of the "Featured Getaway"
banners that appears on every report generated by the Getaway Machine. We offer three ads
in each of seven rows (up to 21 ads total) then they repeat on longer reports. The advantage to this banner ad is that it appears on every report produced regardless of the parameters selected--and many thousands of reports are
generated every month.
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Focus Feature Sponsor This banner is placed in a "Focus
Feature" article of your choice. To see how the banner is placed in the article, go
to our
Focus Feature demo. The ad at the top is a Premier Sponsor; the other ads are for Associate Sponsors.
More details are in our Online Media Kit. Thank you for considering www.NorthwestTravelAdvisor.com
for your internet marketing program.
Phone (760) 471-7693 Email:
info@northwesttraveladvisor.com
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